... " I give this course - and Hans and Inn - a solid endorsment and
would recommend it to any company that is dealing with culturally
diversity issues. "
Charles K. Stevens.
( Vice President Finance,
General Motors ASEAN Operations )
" Regarding the 2 days Cross-Culture Training by Hans Andersson
and Inn Narula from Cross-Ways:
This was one of the best trainings I have ever attended !
I am myself a Learning and Development Specialist in IKEA and
was very impressed with their training approach. For two days
they engaged the whole group, handled a “delicate” topic in
a fun yet insightful way.
They used a mixture of games, discussions, feedback and
role play to explore the topic from different angles.
It was not just the design of the training however which gave
the great result. The performance of the trainers was also
outstanding !
Both Hans and Inn clearly know what they are talking about and
have lots of experience and knowledge in this topic. They have
high level energy and passion for both the topic and people,
which are key factors for success in any training.
I would personally like to thank both Hans and Inn for their mind
opening course. The training has started many dialogues in the
office and open discussions and sharing of ideas. It is a great
platform to bring ideas out, “get them on the table” about
our cultural differences, and how to work better.
I learnt a lot about why my Chinese colleagues behave the way they
do and barriers we have to working more effectively together.
I also fell equipped with solutions as to how overcome these
barriers to get the best out of people at work.
I would strongly recommend using this training and indeed this
company. I know we certainly will in the future ! "
Helen Heald
Learning Designer and Coach
IKEA Trading, Shanghai
China
" This “Skills of Cross-Culture Communication” training with
Cross-Ways, is one of the most beneficial classes I have
ever attended !
The program made important concepts come accross to the
partcipants in a very clear and practical way, showing
the attendees not only how to resolve common
cross-cultural issues, but also how to apply
these important concepts in a real work
situation.
With the lively and relaxed class atmosphere created by
the facilitators, and through a mix of fun activities
with lots of laughter, our minds were provoked to
understand the difficult topic of Cross-Culture
Communication in a very effective way.
The course brings a lot of value to both experienced managers
as well as to junior people, who in the different sessions
get an opportunity to be exposed and prepared for
common cross-cultural scenarios when working in
a multinational environment.
The facilitators show the participants how to avoid awkward
situations before they have to learn it the hard way, which
makes the program very valuable time spent for both
locals as well as foreigners, who may otherwise
underestimate these potential issues at the
workplace
If time permits, I would not mind doing the course again
with all my line managers to bring all of them on same
page of the topic. "
Xilin Li
(General Manager - Bayer
- Coatings, Adhesives & Specialties, Greater China
…” Below some of my positive reflections (no negative found !) during
the two days :
§ Managed to mix fun games with important cultural messages
§ Captured the participants during the whole workshop
§ Well prepared discussion themes
All the above in an atmosphere without stress and tension ! For the
reasons above, I can strongly recommend anyone involved in cross-
cultural work to consider participating in this workshop”.
Kjell Lundmark
( Senior Project Manager,
Volvo Parts (Shanghai), China )

…” Your way of teaching was very enjoyable and relaxing for
me and my colleagues, and also,a very good example of
true professionalism.
I really appreciated your enthusiastic power to energize and
motivate us which has led to a very impressive improvement
in our roles and functions (amongst all of us) and it is all very
useful for us when working in an international cross-cultural
working environment like ours.
The knowledge we got from this training course is very valuable.
Actually, I have been to a lot of different training courses for
more than 20 years now, and I must say that this course is
the first training course that I really learned and gained
knowledge in a natural, fun and relaxing way.
And, in the process (as a result), I also gained a maximum
of useful thoughts that I can apply in my daily work, as
well as in my private life.
….Your unique way of facilitating us has received highest
satisfactory comments from all our staff members “
Saikwan Thoedkiatisak
( FAO of United Nations
- Regional Office for Asia and the Pacific )

…” The most well prepared and pedagogic
training I have ever attended ”
Per-Olof Högnelid
(Project Manager, Ericsson. China )

"Dear Hans, I wanted to take this opportunity and sincerely
thank you for the great workshop you organized and
delivered for Oerlikon in November 2007.
This Cross-Cultural Communication program was extremely
beneficial to all my Chinese and Western colleagues. It helped
us to develop a better understanding of each other’s culture
and comprehend why things are the way they are.
The design of your workshop and the way you presented
the different topics was very professional and appealing at
the same time. The mix of exercise, discussions and
group activities allowed everybody to get involved
and learn in a fun and inspiring way.
The possibility to exchange experiences and receive
recommendations gave me tremendous insights
into the Chinese way of thinking. I am taking
away lots of valuable lessons on how to
collaborate with people from other
cultural backgrounds.
Therefore, I highly recommend this course to anyone
who wants to increase their cultural awareness and
understanding in order to work together
with people in a more effective way.
Thank you again for helping Oerlikon to bring Chinese
and Western employees closer together. "
Stefan Buckenmaier
(Project Manager, Oerlikon, China)

" I would like to take this opportunity to
express mu appreciation for delivering this
wonderful Cross-Culture training. It is
one of the most fruitful trainings I
have ever had !
This training enhances our skills and therefore
our future employment [promotion] opportunities.
Having cross-cultural awareness gives us a
competitive edge over others, especially
when working in international companies.
I strongly recommend to any company confronting
any kind of "cross-Culture" challenges to
attend this training. The payback is more
than you can imagine ! "
Gao Feng
( Vice President, IKEA Investment, China),

…“ Both of you conducted the sessions so professionally well in all
respects and had put in lots of hard work and sincere efforts and it
turned out so well from start to finish. We never felt a single
moment of tiredness in spite of long hours of your sessions.
Your course contents were all well structured to suit to our groups.
I am quite confident the Chawla team has benefited greatly out of
all these sessions, and today our whole office looks like a fully
charged battery. The credit is for you two !
I sincerely thank you both for this management workshop "
R RamaKrishnan
(General Manager, Chawla Associates )

…” My Chinese and Caucasian colleagues and I have just completed the
2-days course entitled “The Skills of Intercultural Communication”
provided by Hans Andersson and Inn Narula. Allthough I have
lived in a Chinese environment for the last 21 years, I was
deeply impressed with the perceptive way in which they
tackled this tricky subject.
Through a combination of group exercises, open discussions
and constructive hypothesis, they inspired me to not only to
comprehend the beliefs, values and behaviour of my Chinese
friends, but also made me more aware of my own cultural
idiosyncrasies and how my actions could be interpreted in
my working environment.
The learning process was most enjoyable and because of
the humour and expertise that Hans and Inn communicated,
an environment of relaxation was created in which one felt
unrestrained to actively participate in all aspects of the
course. I appreciated not only the differences but also
the similarities that reside within different cultures.
I whole-heartedly and unreservedly recommend this course
to those in or about to join any endeavour having cultural
diversity."
Peter Werry
(Senior Florist,
Givaudan Flavours (Shanghai) Ltd. )

“ This workshop was very enlightening. All of a sudden
lot of question marks were answered and we all got a lot
of “aha” experiences.
I can already now, a few weeks after the workshop,
see evidence of a better understanding and improved
communication. The Chinese locals are more
assertive and the Swedish expatriates less
frustrated.
I was very impressed by our facilitators who really
kept us focused, and we also had a lot of fun. Thanks
to them the whole team was participating with a lot
of commitment. Inn and Hans guided us in a very
professional way, letting us through our own
much diversified backgrounds and
experiences to share our values
and knowledge.
Several short exercises and role plays helped us to
understand in a very visual and pedagogic way.
I can sincerely recommend this workshop to anyone
who wants to understand cross cultural challenges
between Westerners and Chinese and how it
affects our behaviour.
If you are a Westerner managing an organization in China,
don’t hesitate to learn more in this respect. It’s absolute
necessary in order to create a good performing
organization creating the results needed for
you to successfully do business in China.
Finally, I would like to express sincere thanks to Inn
and Hans who have made my life easier. “
Arne Nilsson
( Director, Capital Equipment Carton, China )

…. “ We had a wonderful time during the training – not only the
fun part where both of you made the atmosphere so conducive
and easy to interact, but more importantly, your guidance
have touched the hearts and minds of our people. I have
received all positive feedback when we came back and
they have more awareness in how to treat their
colleagues – to be more appreciative and be
kinder to one another.
…. I love the simplicity of your course content and
your humbleness in your attitude and the way
you communicated to our people “
Chooi Khim Tan
(General Manager,
Sara Lee (Thailand) Ltd )

" The workshop, The Skills of Intercultural Communication,
was extremely well received by all participants and myself.
Your professionalism, cultural insights and energy was
greatly appreciated and contributed to turning a
workshop into a ‘ shared learning experience’.
The course design was well thought through and executed
in an excellent way. By utilizing group activities, factual
discussions and individual concerns, you were able to
pull out the issues that were both relevant to us as
individuals but more importantly those that were
critical to increasing performance in our working
relationships.
Utilizing the groups own working experiences, curiosities
and interests, you lifted the cross-cultural issues that
were most relevant and guided us through seeing
how our own cultures influence how we see, act
and make decisions.
You achieved all this in a light, fun and inspiring way
where everyone felt involved and shared in the
learning.
I am truly impressed with the energy, motivation
and knowledge you bring to your work. Cross-Ways
succeeded in lifting the ‘ veil ' of culture differences
and turned them into a learning experience that
was enjoyable, tangible and useful.
I would recommend anyone working in a culturally
diverse environment to utilize this course to
increase understanding and improve
communication skills within their
teams and organizations."
Michael I. Sagan
(Chief Chief Representative,
IKEA Trading (Hong Kong) Ltd. Shanghai)

…“ With regards to the four “Effective Communication” workshops which
BMW Leasing has undertaken with you over the last 18 months, we
would like to express our appreciation for your successful efforts in
supporting Management to create highly efficient customer
focused teams with pro-active and assertive team
members.
The four consecutive modules “Intercultural Communication,
The skills of Working Together, Convincing & Selling Your Ideas,
Customer Focused Service” were attended by all staff and
Managers with great enthusiasm and they enjoyed the
learning each individual module provided. Your
energetic and personal training style combined
with the balanced mix of theory and activities
kept all attendees engaged throughout the
entire training sessions.”
Christof Stockhoff
(Director, Finance & Operations BMW Leasing)

… “ Both our UK and Thai staff have taken important lessons from this
course and have begun to modify their behaviour in light of what they
have learnt . It is very difficult to get people to question their own
assumptions. It is a credit to you that many of our staff now
think with a more open mind about their own and other
people’s behavour.
The learning process of this on this course was enjoyable and
relaxed. This is a credit to the personal and communication
skills of both of you. Thank you for building an atmosphere
within which people felt comfortable and able to
express their ideas and opinions. "
Steve Sargent
(Manging Director, Triumph Motorcycles )

" Hans and Inn have great experience in the
field of culture and behaviour and how to
approach problems that may arise due to
lack of mutual understanding.
The content of the training is really good:
mix fun games and important cultural messages,
and well prepared discussions themes.
I would recommend this training (I did already)
not only to expatriates living and working in
China, but to all people having business
with Chinese people."
Sabine Simeon
(Head of Sourcing Dep)
...” As I have been living in China for more than 6 years and
participated in a number of cross-cultural trainings before
while working for the EU, I was initially unsure whether
Cross-Ways could bring this complex topic in an
interesting and useful way for IKEA.
I must however underline that I was very impressed with
their work. Using a balanced mixture of games, reflective
discussions and theoretic intermezzos, they managed
to captivate the groups for a full two days.
As facilitators from two very different cultural backgrounds,
Hans and Inn are the living example of how cultural diversity
can become an asset and not only enrich one’s personal life
but also create a synergy which is essential to business
success for any company operating in a foreign
culture. “
I was especially appreciative of their deep understanding of
Chinese culture and applications on the IKEA ways of
working. This combination turned this training into a
very big success and a basis for better cooperation
among our co-workers.
For these reasons I would strongly recommend any
company facing cross-cultural challenges to
consider this course. It will be time well
spent ! "
Ilka Baert
(Environmental Manger, KEA Trading,
Qiangdao Rep Office, China )

" I went to this course because my colleagues had recommended it –
and it was really even much better than I expected !
Hans and Inn are different kind of teachers than one normally meet
in these kind of training sessions.
I was positively surprised how well they were linked to each other,
as well how easily they “gripped” the whole group into discussion
and participation.
Even those silent Chinese who normally are shy in company meetings
– now with the exercises we had – they had opinions and they also
brought up issues to Westerners which I have never even thought
about. And they had really good opinions !
The two days were full of exercises and team discussions – no beamer,
no transparencies, no boring theories – instead of that – full of action,
good people participation and opinions.
I believe that with this course, people can learn valuable behaviour
from each other, because Hans and Inn establish a special link
between the two cultures."
Marko Laurila
( Production Manager, Wärtsilä )

" Before the workshop, I worried that this sort of cross-
cultural training were more for Westerners to understand
Chinese behaviors. However, the time and efforts were
well balanced between letting the Chinese colleagues
understand the Western culture and letting the
Westerners understand Chinese culture.
The effect was not to just let the Westerners and Chinese
learn how to understand, tolerate and compromise with
each other, but it focused on how to be excellent, to get
the job done more effectively and efficiently and with
high quality in a cross-cultural environment.
I need to mention that Hans is an outstanding
professional trainer. His sound knowledge
appropriate wording, humorous acting
skills and body language really
attracted the minds of all
the participants. "
Yumin Qian
(Head of Oerlikon Optics, China)

" I really valued Cross-Ways training since it focused on really
experiencing the cultural differences, and also, the similarities.
The course encouraged a very good exchange of views between
the Chinese and Western participants, giving an insight in the
feelings and reasons behind certain behaviors, on both the
Chinese and the Western side.
Additionally, the training gave feasible and very concrete
proposals how to act in Eastern-Western cross-cultural
environments.
The training has been very valuable for me personally in my
situation of being a manager in China for Chinese employees.
It also gave concrete inputs on how my Chinese organization
needs to interact with our partners in Europe to get to a
better and more efficient daily cooperation with fewer
misunderstandings.
I have recommended this course to my European colleagues,
including managers and technical staff and encouraged them
to come over and join the next training session in China
together with their Chinese counterparts, because I
am sure it will improve our daily work clearly. "
Elke Bush
(Director, Core Network China R & D )

...."We had two days of great fun and the way the training was
performed secured that all of us will remember and practice
the new learning every day.
I can highly recommend Cross-Ways’ “The Skills of Cross-
Cultural Communication” program to any organization, and
I can guarantee that your mindset will be changed forever
in a very positive way. "
Gösta Seuranen
(Quality Manager -
China Sourcing, Tetra Pak, China )

" This kind of training is something everyone in the whole
world should attend to, as it will really help us to
understand each other.
I can highly recommend this course ! "
Hanna Wallenström
(Helpdesk Manager – IKEA IT Japan)
* ( More Recommendation Letters - and full transcripts of above references - are available upon request )
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